Insights & Perspective
AI is moving into distribution. The question is what we do with it.
There’s no shortage of AI tools, use cases or promises about what’s coming next.
For distributors, the harder question is where AI can actually make the business better.
Where are the real gains, what will it take to capture them, and is the business ready?
The Path to AI Readiness Starts with Better Business
Most businesses are asking, "How can AI help us?"
I think there's a better question.
Is our business actually ready to maximize AI's potential?
The Business You Have vs The Business You Want
Early in my career, I was conditioned to believe that there was no business problem an increase in sales couldn't solve.
Today, I see things a little differently.
Growth is important. But sustainable growth usually starts with understanding your current reality, aligning your team, and executing against the priorities that matter most.
That's the first step.